{"id":3179,"date":"2025-10-02T10:54:00","date_gmt":"2025-10-02T10:54:00","guid":{"rendered":"https:\/\/hostex.io\/blog\/?p=3179"},"modified":"2025-10-20T04:17:34","modified_gmt":"2025-10-20T04:17:34","slug":"airbnb-special-offer","status":"publish","type":"post","link":"https:\/\/hostex.io\/blog\/fr\/airbnb-special-offer\/","title":{"rendered":"Offre sp\u00e9ciale Airbnb 101\u00a0: les secrets pour obtenir plus de r\u00e9servations"},"content":{"rendered":"<p>En tant qu&#039;h\u00f4te Airbnb, <a href=\"https:\/\/hostex.io\/blog\/how-to-make-your-airbnb-stand-out\/\">se d\u00e9marquer <\/a>sur un march\u00e9 encombr\u00e9 peut s&#039;av\u00e9rer difficile. La concurrence est f\u00e9roce, surtout pendant <a href=\"https:\/\/hostex.io\/blog\/off-season-vacation-rentals\/\">saisons lentes<\/a> Lorsque les tarifs de r\u00e9servation baissent g\u00e9n\u00e9ralement. C&#039;est l\u00e0 que l&#039;offre sp\u00e9ciale Airbnb peut faire toute la diff\u00e9rence. En proposant des prix personnalis\u00e9s, vous pouvez <a href=\"https:\/\/hostex.io\/blog\/get-more-airbnb-bookings\/\">attirer plus de r\u00e9servations<\/a>, <a href=\"https:\/\/hostex.io\/blog\/airbnb-occupancy-rate\/\">augmenter votre taux d&#039;occupation<\/a>, et transformez les mois les plus calmes en mois rentables.<\/p>\n\n\n\n<p>Dans ce guide, nous explorerons le fonctionnement des offres sp\u00e9ciales Airbnb, comment les utiliser pour augmenter efficacement vos r\u00e9servations et les strat\u00e9gies pour maximiser vos revenus.&nbsp;<\/p>\n\n\n\n<p><em><a href=\"https:\/\/hostex.io\/\">Hostex<\/a> est un PMS tout-en-un qui simplifie vos t\u00e2ches d&#039;h\u00e9bergement et vous permet de cr\u00e9er votre propre site web de r\u00e9servation directe. Il vous permet de r\u00e9duire vos frais de plateforme et de conserver une plus grande partie de vos revenus. \u00c0 partir de seulement 1\u00a0TP4T4,90 par mois.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hostex.io\/direct-booking-website\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-1024x417.png\" alt=\"\" class=\"wp-image-2424\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-1024x417.png 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-300x122.png 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-768x313.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-1536x626.png 1536w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-2048x834.png 2048w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Que sont les offres sp\u00e9ciales Airbnb\u00a0?<\/strong><\/h2>\n\n\n\n<p>Les offres sp\u00e9ciales Airbnb sont un excellent moyen d&#039;attirer des voyageurs et de remplir rapidement votre agenda. Contrairement aux r\u00e9ductions Airbnb classiques, les offres sp\u00e9ciales vous permettent de proposer un prix personnalis\u00e9 pour chaque r\u00e9servation, transformant ainsi les voyageurs int\u00e9ress\u00e9s en r\u00e9servations confirm\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment fonctionnent les offres sp\u00e9ciales Airbnb<\/h3>\n\n\n\n<p>Lorsqu&#039;un client potentiel vous envoie une demande avant de r\u00e9server, vous avez la possibilit\u00e9 de r\u00e9pondre avec une offre sp\u00e9ciale qui comprend un prix personnalis\u00e9 pour le s\u00e9jour souhait\u00e9.<\/p>\n\n\n\n<p>Si la propri\u00e9t\u00e9 qui les int\u00e9resse n&#039;est pas disponible, vous pouvez \u00e9galement utiliser la fonction d&#039;offre sp\u00e9ciale pour sugg\u00e9rer des dates alternatives ou d&#039;autres propri\u00e9t\u00e9s dans votre portefeuille.<\/p>\n\n\n\n<p>Une fois que le client accepte votre offre (il dispose de 24 heures pour le faire), sa r\u00e9servation sera automatiquement confirm\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Points cl\u00e9s \u00e0 retenir lors de l&#039;envoi d&#039;une offre sp\u00e9ciale Airbnb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si le client a d\u00e9j\u00e0 r\u00e9serv\u00e9 ou envoy\u00e9 une demande de r\u00e9servation pour votre \u00e9tablissement, vous ne pouvez pas lui proposer d&#039;offre sp\u00e9ciale. Cependant, vous pouvez lui proposer une r\u00e9duction en modifiant les d\u00e9tails de la r\u00e9servation.<\/li>\n\n\n\n<li>Assurez-vous toujours que votre calendrier est ouvert et disponible pour les dates concern\u00e9es. Si des demandes sont en attente pour ces dates, vous devrez les refuser avant d&#039;envoyer l&#039;offre sp\u00e9ciale.<\/li>\n\n\n\n<li>D\u00e8s qu&#039;un voyageur accepte votre offre sp\u00e9ciale, sa r\u00e9servation est automatiquement confirm\u00e9e. Assurez-vous d&#039;\u00eatre pr\u00eat \u00e0 l&#039;accueillir avant de lui envoyer l&#039;offre.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb-1024x683.jpg\" alt=\"\" class=\"wp-image-3187\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb-1024x683.jpg 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb-300x200.jpg 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb-768x512.jpg 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb-1536x1025.jpg 1536w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb-18x12.jpg 18w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/A-group-of-close-friends-staying-together-in-a-cozy-Airbnb.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Con\u00e7u par\u00a0<a href=\"http:\/\/www.freepik.com\/\">Freepik<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment envoyer une offre sp\u00e9ciale Airbnb \u00e0 vos voyageurs<\/strong><\/h2>\n\n\n\n<p>Lorsqu&#039;un client vous envoie une demande, vous pouvez lui proposer une offre sp\u00e9ciale sur mesure. Cette fonctionnalit\u00e9 vous permet d&#039;ajuster vos tarifs ou de sugg\u00e9rer d&#039;autres dates ou propri\u00e9t\u00e9s, vous offrant ainsi une plus grande flexibilit\u00e9 pour s\u00e9curiser vos r\u00e9servations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c9tapes pour envoyer une offre sp\u00e9ciale\u00a0:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Allez \u00e0 votre&nbsp;<strong>Bo\u00eete de r\u00e9ception Hostex<\/strong>&nbsp;et ouvrez la conversation concern\u00e9e.<\/li>\n\n\n\n<li>Cliquez sur&nbsp;<strong>Envoyer une offre sp\u00e9ciale<\/strong>&nbsp;sur le c\u00f4t\u00e9 droit de la page.<\/li>\n\n\n\n<li>Choisissez la propri\u00e9t\u00e9 et pr\u00e9cisez les dates d&#039;arriv\u00e9e et de d\u00e9part.<\/li>\n\n\n\n<li>Saisissez le prix personnalis\u00e9 que vous souhaitez proposer (tous les frais inclus).<\/li>\n\n\n\n<li>Cliquez&nbsp;<strong>Envoyer<\/strong>&nbsp;pour envoyer l&#039;offre sp\u00e9ciale au client.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Comment modifier ou retirer une offre<\/h4>\n\n\n\n<p>Actuellement, Airbnb ne vous permet pas de modifier directement une offre sp\u00e9ciale une fois envoy\u00e9e. Si vous devez apporter des modifications, vous devrez retirer l&#039;offre existante et en envoyer une nouvelle. Voici comment\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ouvrez la conversation pertinente dans votre&nbsp;<strong>Bo\u00eete de r\u00e9ception Hostex<\/strong>.<\/li>\n\n\n\n<li>Cliquez sur le&nbsp;<strong>Retirer<\/strong>&nbsp;option \u00e0 c\u00f4t\u00e9 de l&#039;offre sp\u00e9ciale que vous avez envoy\u00e9e.<\/li>\n\n\n\n<li>Apr\u00e8s avoir retir\u00e9 l&#039;offre pr\u00e9c\u00e9dente, suivez les m\u00eames \u00e9tapes ci-dessus pour <strong>envoyer une nouvelle offre sp\u00e9ciale<\/strong> avec vos conditions mises \u00e0 jour.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"868\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"\" class=\"wp-image-3188\" style=\"width:402px;height:auto\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/image.png 938w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/image-300x278.png 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/image-768x711.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/09\/image-13x12.png 13w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">R\u00e9flexions finales<\/h2>\n\n\n\n<p>La fonctionnalit\u00e9 d&#039;offres sp\u00e9ciales est simple et incroyablement efficace pour conclure des r\u00e9servations de derni\u00e8re minute. Cependant, pour tirer le meilleur parti de cet outil et optimiser votre r\u00e9ussite, voici quelques points cl\u00e9s \u00e0 retenir\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communication claire et transparente<\/strong>Assurez-vous que vos clients potentiels comprennent les d\u00e9tails de votre offre sp\u00e9ciale. Indiquez clairement que tous les frais sont inclus, sans frais cach\u00e9s.<\/li>\n\n\n\n<li><strong>Tarification personnalis\u00e9e<\/strong>:Adaptez vos tarifs en fonction des besoins du client, par exemple en proposant des tarifs sp\u00e9ciaux pour les s\u00e9jours de longue dur\u00e9e, les clients r\u00e9guliers ou des dates sp\u00e9cifiques correspondant aux \u00e9v\u00e9nements ou aux saisons locales.<\/li>\n\n\n\n<li><strong>Cr\u00e9er un sentiment d&#039;urgence<\/strong>Utilisez des offres \u00e0 dur\u00e9e limit\u00e9e pour encourager une prise de d\u00e9cision rapide. Proposer des r\u00e9ductions \u00e0 dur\u00e9e limit\u00e9e peut cr\u00e9er l&#039;urgence n\u00e9cessaire pour inciter les clients \u00e0 agir rapidement.<\/li>\n<\/ul>\n\n\n\n<p>Bien que les offres sp\u00e9ciales soient un excellent outil pour attirer les r\u00e9servations, il existe d\u2019autres strat\u00e9gies qui peuvent vous aider \u00e0 obtenir davantage de r\u00e9servations. <\/p>\n\n\n\n<p>Par exemple, vous pouvez cr\u00e9er votre propre&nbsp;<strong><a href=\"https:\/\/hostex.io\/direct-booking-website\">site de r\u00e9servation directe<\/a><\/strong>&nbsp;pour contourner les frais de commission de la plateforme, obtenir un contr\u00f4le total sur votre trafic et garantir que chaque r\u00e9servation g\u00e9n\u00e8re un revenu maximal directement dans votre poche. <\/p>\n\n\n\n<p>Cela est particuli\u00e8rement utile pendant les p\u00e9riodes creuses, car cela vous permet de maintenir un flux de revenus constant sans d\u00e9pendre uniquement de plateformes tierces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hostex.io\/direct-booking-website\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-1024x417.png\" alt=\"\" class=\"wp-image-2424\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-1024x417.png 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-300x122.png 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-768x313.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-1536x626.png 1536w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-2048x834.png 2048w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/06\/Hostex-Build-your-direct-booking-website-with-a-snap-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment utiliser les offres sp\u00e9ciales Airbnb pour booster vos r\u00e9servations. Envoyez un prix personnalis\u00e9 \u00e0 vos voyageurs et regardez votre calendrier se remplir.<\/p>","protected":false},"author":1,"featured_media":3185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[108,80,118],"class_list":["post-3179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vacation-rental-tips","tag-airbnb-hosting","tag-airbnb-management","tag-vacation-rental-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airbnb Special Offer 101: Secrets to Winning More Bookings<\/title>\n<meta name=\"description\" content=\"Learn how to use Airbnb special offer to boost bookings. Send guests a personalized price and watch your calendar fill up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostex.io\/blog\/fr\/airbnb-special-offer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb Special Offer 101: Secrets to Winning More Bookings\" \/>\n<meta property=\"og:description\" content=\"Learn how to use Airbnb special offer to boost bookings. 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