{"id":3879,"date":"2026-03-18T09:10:00","date_gmt":"2026-03-18T09:10:00","guid":{"rendered":"https:\/\/hostex.io\/blog\/?p=3879"},"modified":"2026-10-03T02:26:45","modified_gmt":"2026-10-03T02:26:45","slug":"airbnb-opportunities","status":"publish","type":"post","link":"https:\/\/hostex.io\/blog\/it\/airbnb-opportunities\/","title":{"rendered":"Opportunit\u00e0 con Airbnb: strumenti per aumentare il tasso di occupazione e i guadagni."},"content":{"rendered":"<p>In recent years, Airbnb has continuously decentralized listing management autonomy to hosts, and Airbnb Opportunities is undoubtedly one of the most powerful tools launched in this process. Today, the various incentives offered by the platform have become a core configuration in the operational toolkit of every host and <a href=\"https:\/\/hostex.io\/blog\/hire-airbnb-property-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">amministratore di propriet\u00e0<\/a>.<\/p>\n\n\n\n<p>Used strategically, these <a href=\"https:\/\/hostex.io\/blog\/airbnb-discounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sconti Airbnb<\/a> can help improve your listing\u2019s search visibility, make your pricing more competitive, and ultimately <a href=\"https:\/\/hostex.io\/blog\/how-to-get-more-bookings\/\" target=\"_blank\" rel=\"noreferrer noopener\">attrarre pi\u00f9 prenotazioni<\/a>. However, like any powerful tool, Airbnb Opportunities can also have unintended consequences when used without careful consideration.<\/p>\n\n\n\n<p>This article will deeply deconstruct the core of each promotion, revealing the correct way to use them to help you maximize returns while avoiding risks.<\/p>\n\n\n\n<p>In qualit\u00e0 di partner ufficiale di integrazione di Airbnb, <strong><a href=\"https:\/\/hostex.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ospite<\/a><\/strong> does more than just synchronize Airbnb calendars and messages in real time. It also provides direct access to Airbnb Opportunities, allowing you to clearly see which opportunities your listings can leverage and quickly complete the optimization process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hostex.io\/channel-manager\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-1024x413.png\" alt=\"\" class=\"wp-image-3295\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-1024x413.png 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-300x121.png 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-768x310.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-1536x620.png 1536w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-2048x827.png 2048w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2024\/09\/Hostex-Master-all-your-OTAs-in-one-spot-with-AI-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e0 1: Promozione per una nuova inserzione<\/h2>\n\n\n\n<p>Ottenere le prime prenotazioni e recensioni \u00e8 fondamentale, poich\u00e9 determinano in larga misura la competitivit\u00e0 futura del tuo annuncio. La promozione per i nuovi annunci offerta da Airbnb \u00e8 pensata per aiutarti a raggiungere questo obiettivo rapidamente.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Offerta<\/strong>: <\/h5>\n\n\n\n<p>Fornisce un <strong>Codice sconto 20% per le prime 3 prenotazioni<\/strong> di un nuovo annuncio.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Display<\/strong>:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I prezzi scontati vengono visualizzati in modo ben visibile nei risultati di ricerca e nella pagina dell&#039;inserzione, con il prezzo originale barrato.<\/li>\n\n\n\n<li>Nella pagina del tuo annuncio sar\u00e0 presente un&#039;etichetta speciale: &quot;Questo host offre uno sconto&quot;.<\/li>\n\n\n\n<li>Nel dettaglio dei costi comparir\u00e0 una voce dedicata che indicher\u00e0 chiaramente l&#039;importo risparmiato.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Requisiti<\/strong>:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&#039;annuncio deve avere meno di tre prenotazioni completate.<\/li>\n\n\n\n<li>La funzione Prezzi intelligenti di Airbnb deve essere disattivata.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Vantaggi:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A livello globale, gli annunci che attivano questa promozione ricevono la prima prenotazione 17% pi\u00f9 velocemente.<\/li>\n\n\n\n<li>Lo sconto viene mostrato in modo ben visibile agli ospiti, contribuendo a far risaltare la vostra struttura, soprattutto durante la bassa stagione.<\/li>\n\n\n\n<li>Offre un percorso rapido per ottenere le prime tre recensioni. Una volta ricevute, il tuo annuncio mostrer\u00e0 una valutazione a stelle, che aumenter\u00e0 significativamente il tasso di conversione delle prenotazioni.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Punti di <strong>Attenzione:<\/strong><\/h5>\n\n\n\n<p>Questo sconto si applica a qualsiasi prenotazione ricevuta. Pertanto, se un ospite prenota un soggiorno di lunga durata, il tuo fatturato potrebbe diminuire significativamente. Inoltre, dovresti attendere a lungo per ricevere una potenziale recensione e perderesti il tuo potere contrattuale per gli eventi a breve termine.<\/p>\n\n\n\n<p>Per sfruttare appieno i vantaggi di questa opportunit\u00e0 Airbnb, consigliamo temporaneamente <strong>Impostando la durata massima del soggiorno a 3-7 giorni fino al termine della promozione.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"1024\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb-647x1024.png\" alt=\"\" class=\"wp-image-3881\" style=\"width:288px;height:auto\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb-647x1024.png 647w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb-190x300.png 190w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb-768x1215.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb-971x1536.png 971w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb-8x12.png 8w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/New-Listing-Promotion-on-Airbnb.png 1159w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.airbnb.com\/help\/article\/880\/how-do-i-set-the-minimum-and-maximum-number-of-nights-a-guest-can-book\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e0 2: Sconto dell&#039;ultimo minuto<\/h2>\n\n\n\n<p>Una volta superata la data di check-in, ogni notte non prenotata rappresenta una perdita di potenziale guadagno. Pertanto, offrire uno sconto strategico per le date vicine alla data di check-in \u00e8 un ottimo modo per aumentare il tasso di occupazione.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Offerta<\/strong>: <\/h5>\n\n\n\n<p>Offre uno sconto personalizzato per le prenotazioni effettuate da 1 a 28 giorni prima della data di check-in.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Display<\/strong>:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se offri uno sconto di 10% o superiore rispetto al tuo prezzo mediano degli ultimi 60 giorni, un badge speciale apparir\u00e0 sulla pagina del tuo annuncio.<\/li>\n\n\n\n<li>Airbnb potrebbe includere la tua propriet\u00e0 in campagne di marketing mirate e pagine di destinazione dedicate.<\/li>\n\n\n\n<li>Se il tuo codice sconto \u00e8 20% o superiore, il tuo annuncio potrebbe essere incluso nelle email promozionali inviate direttamente agli ospiti.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Vantaggi:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Classifica dei risultati di ricerca<\/strong>Quando il tuo prezzo scontato \u00e8 inferiore a quello di annunci simili nelle vicinanze, \u00e8 probabile che tu ottenga un posizionamento migliore nei risultati di ricerca.<\/li>\n\n\n\n<li><strong>Aumento delle prenotazioni<\/strong>Secondo le statistiche ufficiali di Airbnb, gli annunci che offrono sconti last-minute registrano circa 213 milioni di prenotazioni in pi\u00f9 all&#039;anno rispetto a quelli che non li offrono.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e0 3: Sconto per prenotazioni anticipate<\/h2>\n\n\n\n<p>Assicurarsi le prenotazioni con largo anticipo non solo garantisce un reddito certo, ma permette anche di pianificare l&#039;occupazione in anticipo per massimizzare le entrate previste.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Offerta<\/strong>: <\/h5>\n\n\n\n<p>Offri uno sconto personalizzato agli ospiti che prenotano da 1 a 36 mesi prima della data di arrivo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Display<\/strong>:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I prezzi scontati vengono visualizzati barrati rispetto al prezzo originale al momento del pagamento.<\/li>\n\n\n\n<li>Nel riepilogo dei prezzi comparir\u00e0 una voce dedicata allo &quot;Sconto per prenotazioni anticipate&quot;, che indicher\u00e0 chiaramente l&#039;importo risparmiato.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Vantaggi:<\/strong><\/h5>\n\n\n\n<p>Secondo le statistiche ufficiali di Airbnb del 2025, gli alloggi che offrono sconti per prenotazioni anticipate vengono prenotati, in media, con 2,6 volte pi\u00f9 anticipo rispetto a quelli che non prevedono tali sconti.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Punti di cautela:<\/strong><\/h5>\n\n\n\n<p>Questa opportunit\u00e0 su Airbnb \u00e8 ideale per gli host con una strategia di gestione prudente che danno priorit\u00e0 a garantirsi un reddito il prima possibile. <\/p>\n\n\n\n<p>Tuttavia, per gli immobili di pregio in posizioni privilegiate, o se si punta a margini di profitto pi\u00f9 elevati, uno sconto per prenotazioni anticipate potrebbe limitare la capacit\u00e0 di adeguare i prezzi in base alle mutevoli esigenze del mercato.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"808\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Early-bird-Discount-on-Airbnb.png\" alt=\"\" class=\"wp-image-3882\" style=\"width:371px;height:auto\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Early-bird-Discount-on-Airbnb.png 626w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Early-bird-Discount-on-Airbnb-232x300.png 232w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Early-bird-Discount-on-Airbnb-9x12.png 9w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e0 4: Sconto settimanale\/mensile<\/h2>\n\n\n\n<p>Soggiorni pi\u00f9 lunghi si traducono in tassi di occupazione pi\u00f9 elevati, minore frequenza di ricambio degli ospiti e un carico di lavoro ridotto per te. Per attrarre ospiti che desiderano soggiorni prolungati, valuta la possibilit\u00e0 di offrire uno sconto settimanale o mensile.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Offerta<\/strong>: <\/h5>\n\n\n\n<p>Offrire sconti personalizzati per soggiorni settimanali e mensili (la tariffa notturna scontata non deve essere inferiore a $10).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Display<\/strong>:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gli sconti pari o superiori a 10% verranno visualizzati nei risultati di ricerca, garantendo maggiore visibilit\u00e0 al tuo annuncio.<\/li>\n\n\n\n<li>Tutti gli sconti sono evidenziati accanto al prezzo originale nella sezione &quot;Riepilogo prezzi&quot; dell&#039;inserzione.<\/li>\n\n\n\n<li>Se offri uno sconto di 20% o superiore, il tuo annuncio potrebbe essere incluso nelle email di marketing inviate ai potenziali ospiti.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Suggerimenti:<\/strong><\/h5>\n\n\n\n<p>Secondo le statistiche ufficiali di Airbnb, nel 2025 circa 571 milioni di prenotazioni a livello globale per soggiorni compresi tra 7 e 28 giorni includevano uno sconto settimanale. Allo stesso tempo, 701 milioni di prenotazioni per soggiorni di 28 notti o pi\u00f9 offrivano uno sconto mensile.<\/p>\n\n\n\n<p>Se il tuo obiettivo \u00e8 quello di ottenere pi\u00f9 prenotazioni di case vacanza a medio-lungo termine, ti suggeriamo <strong>Applicazione di uno sconto di 10% per i soggiorni settimanali e di uno sconto di 15% per i soggiorni mensili.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"1024\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Weekly-Discount-on-Airbnb-778x1024.png\" alt=\"\" class=\"wp-image-3883\" style=\"width:336px;height:auto\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Weekly-Discount-on-Airbnb-778x1024.png 778w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Weekly-Discount-on-Airbnb-228x300.png 228w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Weekly-Discount-on-Airbnb-768x1011.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Weekly-Discount-on-Airbnb-9x12.png 9w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2026\/03\/Weekly-Discount-on-Airbnb.png 817w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Considerazioni finali<\/h2>\n\n\n\n<p>In conclusione, questi strumenti sono molto efficaci, ma non sono adatti a tutte le situazioni. \u00c8 necessario valutare attentamente quali opportunit\u00e0 Airbnb cogliere e determinare i livelli di sconto appropriati in base alle prestazioni effettive della propria struttura e agli specifici obiettivi aziendali.<\/p>\n\n\n\n<p>Inoltre, configurare queste opportunit\u00e0 \u00e8 molto semplice. Puoi gestirle tramite una delle due piattaforme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Airbnb<\/strong>: Naviga verso il <strong><a href=\"https:\/\/www.airbnb.com\/performance\/opportunities\" target=\"_blank\" rel=\"noreferrer noopener\">Scheda Opportunit\u00e0<\/a><\/strong> per configurare le impostazioni desiderate.<\/li>\n\n\n\n<li><strong>Ospite<\/strong>: Vai a <strong><a href=\"https:\/\/hostex.io\/app\/connected-accounts\/list\" target=\"_blank\" rel=\"noreferrer noopener\">Account collegati<\/a><\/strong>, clicca sul <strong>Opportunit\u00e0<\/strong> Fai clic sul pulsante accanto al tuo account Airbnb e completa le ottimizzazioni con facilit\u00e0.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Sfrutta le opportunit\u00e0 offerte da Airbnb per far crescere la tua attivit\u00e0. Scopri come gestire facilmente le promozioni e garantire il successo dei tuoi affitti a breve termine.<\/p>","protected":false},"author":1,"featured_media":3886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[80,107,114],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-distribution","tag-airbnb-management","tag-airbnb-software","tag-airbnb-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airbnb Opportunities: Tools to Boost Your Occupancy and Earnings<\/title>\n<meta name=\"description\" content=\"Unlock Airbnb opportunities to grow your business. See how to manage promotions easily to ensure your short-term rental thrives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostex.io\/blog\/it\/airbnb-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb Opportunities: Tools to Boost Your Occupancy and Earnings\" \/>\n<meta property=\"og:description\" content=\"Unlock Airbnb opportunities to grow your business. 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