{"id":762,"date":"2025-10-20T11:35:03","date_gmt":"2025-10-20T11:35:03","guid":{"rendered":"https:\/\/hostex.io\/blog\/?p=762"},"modified":"2026-04-21T09:03:44","modified_gmt":"2026-04-21T09:03:44","slug":"why-short-term-rental-hosts-need-direct-booking-websites","status":"publish","type":"post","link":"https:\/\/hostex.io\/blog\/ja\/why-short-term-rental-hosts-need-direct-booking-websites\/","title":{"rendered":"\u77ed\u671f\u6ede\u5728\u30db\u30b9\u30c8\u306b\u3068\u3063\u3066\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u304c\u91cd\u8981\u306a\u7406\u7531"},"content":{"rendered":"<p>Airbnb\u3001Vrbo\u3001Booking.com\u306a\u3069\u306eOTA\u306f\u3001\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u306e\u65b0\u898f\u30db\u30b9\u30c8\u306b\u3068\u3063\u3066\u6700\u9069\u3067\u3059\u3002\u4f55\u767e\u4e07\u4eba\u3082\u306e\u65c5\u884c\u8005\u304c\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u4e88\u7d04\u3059\u308b\u305f\u3081\u3001\u30b2\u30b9\u30c8\u306e\u7372\u5f97\u306f\u7c21\u5358\u3067\u3059\u3002\u4f55\u3088\u308a\u7d20\u6674\u3089\u3057\u3044\u306e\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u30a4\u30f3\u30d5\u30e9\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u7269\u4ef6\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u3067\u6e96\u5099\u5b8c\u4e86\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u30db\u30b9\u30c8\u304c\u3053\u308c\u3089\u306eOTA\u306b\u4f9d\u5b58\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u8ab2\u984c\u304c\u751f\u3058\u59cb\u3081\u307e\u3059\u3002\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30db\u30b9\u30c8\u3084\u7269\u4ef6\u7ba1\u7406\u8005\u306b\u3068\u3063\u3066\u3001 <a href=\"https:\/\/hostex.io\/direct-booking-website\">\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8<\/a> \u77ed\u671f\u30ec\u30f3\u30bf\u30eb\u306e\u5834\u5408\u3001\u72b6\u6cc1\u306f\u4e00\u5909\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>VRM\u306b\u3088\u308b\u3068\u3001\u4eca\u5e74\u4e0a\u534a\u671f\u306e\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u4e88\u7d04\u306e\u3046\u3061\u3001\u76f4\u63a5\u4e88\u7d04\u306f30%\u4ee5\u4e0a\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u306e\u4e88\u7d04\u304c\u30db\u30b9\u30c8\u306e\u5229\u76ca\u306e\u7d0450%\u3092\u5360\u3081\u305f\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u4e8b\u696d\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u77ed\u671f\u30ec\u30f3\u30bf\u30eb\u7528\u306e\u72ec\u81ea\u306e\u76f4\u63a5\u4e88\u7d04 Web \u30b5\u30a4\u30c8\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u691c\u8a0e\u3059\u308b\u6642\u671f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>Hostex\u3092\u4f7f\u3048\u3070\u3001\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u30b9\u30ad\u30eb\u3092\u5fc5\u8981\u3068\u305b\u305a\u3001\u7c21\u5358\u306b\u72ec\u81ea\u306e\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u4f55\u3088\u308a\u5b09\u3057\u3044\u306e\u306f\u3001\u624b\u6570\u6599\u3084\u96a0\u308c\u305f\u8cbb\u7528\u304c\u4e00\u5207\u304b\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/hostex.io\/direct-booking-website\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eca\u3059\u3050\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046!<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/h2>\n\n\n\n<p>\u3053\u306e\u4e00\u898b\u5358\u7d14\u306a\u8cea\u554f\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u3044\u308b\u7406\u7531\u306f\u3001\u79c1\u305f\u3061\u304c\u540c\u3058\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u77ed\u671f\u30ec\u30f3\u30bf\u30eb\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u306e\u30db\u30b9\u30c8\u3068\u7ba1\u7406\u8005\u5411\u3051\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u30db\u30b9\u30c8\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4ee3\u7406\u5e97 (OTA) \u306e\u307f\u306b\u983c\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u3001\u305d\u306e\u6599\u91d1\u3084\u5236\u9650\u3082\u6392\u9664\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30db\u30b9\u30c8\u306f\u81ea\u5206\u306e\u7269\u4ef6\u3092\u7d39\u4ecb\u3057\u3001\u72ec\u81ea\u306e\u30ec\u30f3\u30bf\u30eb\u65e5\u3068\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u3001\u6f5c\u5728\u7684\u306a\u30b2\u30b9\u30c8\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30db\u30b9\u30c8\u306f\u4e88\u7d04\u30d7\u30ed\u30bb\u30b9\u3068\u7269\u4ef6\u7ba1\u7406\u3092\u5b8c\u5168\u306b\u5236\u5fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/09\/hostex-short-term-rental-management-software-1024x576.jpg\" alt=\"\" class=\"wp-image-740\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/09\/hostex-short-term-rental-management-software-1024x576.jpg 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/09\/hostex-short-term-rental-management-software-300x169.jpg 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/09\/hostex-short-term-rental-management-software-768x432.jpg 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/09\/hostex-short-term-rental-management-software-1536x864.jpg 1536w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/09\/hostex-short-term-rental-management-software.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Freepik\u306b\u3088\u308b\u30c7\u30b6\u30a4\u30f3<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u306e\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u5fc5\u8981\u306a\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u77ed\u671f\u8cc3\u8cb8\u7269\u4ef6\u306e\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u8a08\u308a\u77e5\u308c\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u3092\u65b0\u305f\u306a\u9ad8\u307f\u3078\u3068\u5c0e\u304f\u305f\u3081\u306e\u30c4\u30fc\u30eb\u304c\u63c3\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u3042\u3001\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u9b45\u529b\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u3088\u308a\u512a\u308c\u305f\u5236\u5fa1<\/strong><\/h4>\n\n\n\n<p>OTA\u306e\u307f\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u77ed\u671f\u8cc3\u8cb8\u7269\u4ef6\u306e\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u9732\u51fa\u6a5f\u4f1a\u3001\u4e88\u7d04\u6761\u4ef6\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u30b2\u30b9\u30c8\u3068\u306e\u95a2\u4fc2\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u5074\u9762\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001OTA\u306f\u7d1b\u4e89\u306b\u304a\u3044\u3066\u30b2\u30b9\u30c8\u3092\u512a\u9047\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u30db\u30b9\u30c8\u3078\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u72ec\u81ea\u306e\u76f4\u63a5\u4e88\u7d04 Web \u30b5\u30a4\u30c8\u3092\u7ba1\u7406\u3059\u308b\u5834\u5408\u3001\u5236\u5fa1\u306f\u5b8c\u5168\u306b\u81ea\u5206\u306e\u624b\u306b\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u72ec\u81ea\u306e\u30ad\u30e3\u30f3\u30bb\u30eb\u30dd\u30ea\u30b7\u30fc\u3092\u8a2d\u5b9a\u3057\u3001\u3059\u3079\u3066\u306e\u30b2\u30b9\u30c8\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u53ce\u76ca\u3092\u7d30\u304b\u304f\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u81ea\u5f8b\u6027\u306b\u3088\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u4f9d\u5b58\u3092\u6e1b\u3089\u3057\u3001\u5bbf\u6cca\u65bd\u8a2d\u3092\u72ec\u81ea\u306b\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u3053\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306b\u3088\u3063\u3066\u4e88\u7d04\u6570\u3068\u53ce\u76ca\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u624b\u6570\u6599\u3092\u907f\u3051\u308b<\/strong><\/h4>\n\n\n\n<p>\u6b63\u76f4\u306b\u8a00\u3046\u3068\u3001OTA \u306f\u6148\u5584\u56e3\u4f53\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u904b\u55b6\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u624b\u6570\u6599\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u90e8\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30db\u30b9\u30c8\u306b 15% \u304b\u3089 20% \u3068\u3044\u3046\u9ad8\u984d\u306a\u624b\u6570\u6599\u3092\u8acb\u6c42\u3057\u3001\u305d\u306e\u7d50\u679c\u3001OTA \u3092\u4ecb\u3057\u305f\u4e88\u7d04\u306e\u30b3\u30b9\u30c8\u304c\u5927\u5e45\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30db\u30b9\u30c8\u306b\u306f3%\u3068\u3044\u3046\u4f4e\u3044\u624b\u6570\u6599\u3092\u8ab2\u3059\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30b2\u30b9\u30c8\u306f12%\u304b\u308914%\u306e\u624b\u6570\u6599\u3092\u652f\u6255\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u30b2\u30b9\u30c8\u306f\u5bbf\u6cca\u8cbb\u3092\u591a\u304f\u652f\u6255\u3046\u4e00\u65b9\u3067\u3001\u53ce\u5165\u306f\u6e1b\u5c11\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u3053\u3046\u3057\u305f\u554f\u984c\u306b\u60a9\u307e\u3055\u308c\u308b\u3053\u3068\u306f\u4e00\u5207\u3042\u308a\u307e\u305b\u3093\u3002Hostex \u306f\u3001\u624b\u6570\u6599\u3092\u8acb\u6c42\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u72ec\u81ea\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4e88\u7d04\u3054\u3068\u306b OTA \u4e88\u7d04\u624b\u6570\u6599\u3092 15% \uff5e 20% \u7bc0\u7d04\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53ef\u80fd\u6027\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u7bc0\u7d04\u3057\u305f\u304a\u91d1\u3092\u518d\u6295\u8cc7\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u8a55\u5224\u3092\u5f37\u5316\u3057\u306a\u304c\u3089\u3001\u5229\u76ca\u3092\u4e00\u92ad\u3082\u6b8b\u3055\u305a\u81ea\u5206\u306e\u3082\u306e\u306b\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c<\/strong><\/h4>\n\n\n\n<p>OTA\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u4ee3\u7406\u5e97\uff09\u3067\u306e\u7269\u4ef6\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u975e\u5e38\u306b\u7e4a\u7d30\u306a\u30d0\u30e9\u30f3\u30b9\u611f\u899a\u304c\u6c42\u3081\u3089\u308c\u308b\u4f5c\u696d\u3067\u3059\u3002\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u9ad8\u3044\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u624b\u6570\u6599\u306e\u5f71\u97ff\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u4fa1\u683c\u3092\u4f4e\u304f\u8a2d\u5b9a\u3057\u3059\u304e\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u3055\u306b\u7db1\u6e21\u308a\u306e\u3088\u3046\u306a\u96e3\u3057\u3044\u4f5c\u696d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u77ed\u671f\u8cc3\u8cb8\u306e\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u3053\u3046\u3057\u305f\u5236\u7d04\u304b\u3089\u89e3\u653e\u3055\u308c\u307e\u3059\u30021\u6cca\u3042\u305f\u308a\u306e\u6599\u91d1\u3092\u5b89\u304f\u8a2d\u5b9a\u3057\u3001\u9b45\u529b\u7684\u306a\u5272\u5f15\u3082\u63d0\u4f9b\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u624b\u6570\u6599\u3092\u6c17\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u9ad8\u3044\u5229\u76ca\u7387\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u7d20\u6674\u3089\u3057\u3044\u3068\u601d\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0<\/strong><\/h4>\n\n\n\n<p>\u30d7\u30ed\u306e\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u30db\u30b9\u30c8\u306f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u91cd\u8981\u6027\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u4fe1\u983c\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u6e90\u6cc9\u3067\u3042\u308a\u3001\u7a3c\u50cd\u7387\u306e\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306b\u8ca2\u732e\u3057\u3001\u3055\u3089\u306b\u306f\u7269\u4ef6\u306e\u5ba3\u4f1d\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002OTA\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u512a\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u7372\u5f97\u3059\u308b\u529b\u306b\u6b20\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u304c\u3042\u308c\u3070\u3001\u30db\u30b9\u30c8\u3084\u7269\u4ef6\u7ba1\u7406\u8005\u306f\u8cb4\u91cd\u306a\u904b\u55b6\u30c7\u30fc\u30bf\u3084\u30b2\u30b9\u30c8\u60c5\u5831\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f37\u56fa\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u3088\u308a\u67d4\u8edf\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u591a\u304f\u306e\u30b2\u30b9\u30c8\u304c\u3042\u306a\u305f\u306e\u77ed\u671f\u8cc3\u8cb8\u7269\u4ef6\u3092\u518d\u5ea6\u4e88\u7d04\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001 <a rel=\"noreferrer noopener\" href=\"https:\/\/koddi.com\/rate-position-and-brand-preference-in-metasearch\/\" target=\"_blank\">\u7d71\u8a08<\/a> 65% \u306e\u30b2\u30b9\u30c8\u304c\u3001\u7279\u306b\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5834\u5408\u3001\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u4e88\u7d04\u3059\u308b\u3053\u3068\u3092\u597d\u3080\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002OTA \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4e88\u7d04\u3059\u308b\u3068\u3001\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3053\u3068\u3092\u3088\u304f\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u4e88\u7d04\u30b5\u30a4\u30c8\u3092\u901a\u3058\u3066\u3088\u308a\u7af6\u4e89\u529b\u306e\u3042\u308b\u4fa1\u683c\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u306a\u305c\u30b2\u30b9\u30c8\u306f\u305d\u306e\u6a5f\u4f1a\u3092\u5229\u7528\u3057\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u30d6\u30e9\u30f3\u30c9\u3092\u5f37\u5316\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u8a8d\u77e5\u5ea6\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3057\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001OTA \u306b\u306e\u307f\u7269\u4ef6\u3092\u63b2\u8f09\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5b58\u5728\u611f\u304c\u5f31\u307e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30b2\u30b9\u30c8\u304c Airbnb \u3092\u901a\u3058\u3066\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u3092\u4e88\u7d04\u3059\u308b\u3068\u304d\u3001\u5f7c\u3089\u304c\u4e3b\u306b\u601d\u3044\u51fa\u3059\u306e\u306f Airbnb \u81ea\u4f53\u3067\u3042\u308a\u3001\u3042\u306a\u305f\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u4e3b\u5f79\u306b\u306a\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u3092\u7d39\u4ecb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b2\u30b9\u30c8\u306b\u512a\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b2\u30b9\u30c8\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u899a\u3048\u3001\u518d\u5ea6\u4e88\u7d04\u3059\u308b\u969b\u306b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u3069\u3053\u306b\u3042\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. \u9577\u671f\u8cc3\u8cb8\u5e02\u5834\u3078\u306e\u30a2\u30af\u30bb\u30b9<\/strong><\/h4>\n\n\n\n<p>\u306b\u3088\u308b\u3068 <a rel=\"noreferrer noopener\" href=\"https:\/\/vrmintel.com\/the-value-of-direct-bookings-vs-the-airbnb-vrbo-demand\/\" target=\"_blank\">VRMintel\u306e\u7d71\u8a08<\/a>\u30b2\u30b9\u30c8\u306e\u6ede\u5728\u671f\u9593\u304c\u9577\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u53ce\u76ca\u306e\u53ef\u80fd\u6027\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001OTA \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u77ed\u671f\u6ede\u5728\u5411\u3051\u306e\u67d4\u8edf\u306a\u5bbf\u6cca\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u308b\u65c5\u884c\u8005\u306b\u5bfe\u5fdc\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4e3b\u306b\u77ed\u671f\u4e88\u7d04\u3092\u5f15\u304d\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u3042\u308c\u3070\u3001\u9577\u671f\u6ede\u5728\u3092\u5e0c\u671b\u3059\u308b\u30b2\u30b9\u30c8\u3092\u3088\u308a\u591a\u304f\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9577\u671f\u306e\u4e88\u7d04\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u30db\u30b9\u30c8\u3068\u3057\u3066\u306e\u904b\u55b6\u4e0a\u306e\u30b9\u30c8\u30ec\u30b9\u3092\u8efd\u6e1b\u3057\u3001\u7a7a\u5ba4\u306e\u53ef\u80fd\u6027\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u6700\u7d42\u7684\u306b\u53ce\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/10\/Why-do-you-need-to-build-youe-own-direct-booking-site-1024x576-1.png\" alt=\"\" class=\"wp-image-4050\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/10\/Why-do-you-need-to-build-youe-own-direct-booking-site-1024x576-1.png 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/10\/Why-do-you-need-to-build-youe-own-direct-booking-site-1024x576-1-300x169.png 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/10\/Why-do-you-need-to-build-youe-own-direct-booking-site-1024x576-1-768x432.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/10\/Why-do-you-need-to-build-youe-own-direct-booking-site-1024x576-1-18x10.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u30c7\u30b6\u30a4\u30f3\uff1a&nbsp;<a href=\"http:\/\/www.freepik.com\/\">\u30d5\u30ea\u30fc\u30d4\u30c3\u30af<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p>\u76f4\u63a5\u4e88\u7d04\u3092\u53d7\u3051\u4ed8\u3051\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u3066\u3001\u73fe\u5728\u72ec\u81ea\u306e Web \u30b5\u30a4\u30c8\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001Web 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<a href=\"https:\/\/hostex.io\/help\/direct-booking-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4f5c\u6210<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"1024\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-677x1024.png\" alt=\"\" class=\"wp-image-2287\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-677x1024.png 677w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-198x300.png 198w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-768x1161.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-1016x1536.png 1016w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-1354x2048.png 1354w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website-8x12.png 8w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2025\/05\/Hostex-direct-booking-website.png 1734w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hostex 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class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/hostex.io\/direct-booking-website\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u4eca\u3059\u3050\u76f4\u63a5\u4e88\u7d04\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u3057\u307e\u3057\u3087\u3046!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u3088\u308a\u8a73\u3057\u3044\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u524d\u306e\u30d6\u30ed\u30b0\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002&nbsp;<strong><a href=\"https:\/\/hostex.io\/blog\/strategies-to-boost-direct-booking\/\">\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u306e\u76f4\u63a5\u4e88\u7d04\u3092\u5897\u3084\u3059\u65b9\u6cd5<\/a><\/strong>\u3053\u308c\u3089\u306e\u5b9f\u8a3c\u6e08\u307f\u306e\u6226\u7565\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d0\u30b1\u30fc\u30b7\u30e7\u30f3\u30ec\u30f3\u30bf\u30eb\u30d3\u30b8\u30cd\u30b9\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305c\u3072\u304a\u8a66\u3057\u3044\u305f\u3060\u304d\u3001\u305d\u306e\u52b9\u679c\u3092\u3054\u81ea\u8eab\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hostex.io\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-1024x576.png\" alt=\"\" class=\"wp-image-1124\" srcset=\"https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-1024x576.png 1024w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-300x169.png 300w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-768x432.png 768w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-1536x864.png 1536w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-520x293.png 520w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals-920x518.png 920w, https:\/\/hostex.io\/blog\/wp-content\/uploads\/2023\/12\/Use-Hostex-to-buide-your-own-direct-booking-site-for-short-term-rentals.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u3067\u306fOTA\u3092\u8ae6\u3081\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/h3>\n\n\n\n<p>\u7d76\u5bfe\u306b\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002OTA\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u4e0d\u53ef\u6b20\u306a\u5b58\u5728\u3067\u3042\u308a\u3001\u5e38\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u306f\u3059\u3050\u306b\u5909\u308f\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u3067\u3057\u3087\u3046\u3002OTA\u306f\u3042\u306a\u305f\u306e\u77ed\u671f\u8cc3\u8cb8\u7269\u4ef6\u3092\u4e16\u754c\u4e2d\u306b\u516c\u958b\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u304c\u8a00\u3044\u305f\u3044\u306e\u306f\u3001\u72ec\u81ea\u306e\u4e88\u7d04\u30b5\u30a4\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u76f4\u63a5\u4e88\u7d04\u3092\u53d7\u3051\u4ed8\u3051\u59cb\u3081\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3068\u67d4\u8edf\u6027\u304c\u9ad8\u307e\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u76f4\u63a5\u4e88\u7d04\u3067\u304d\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u307e\u3060\u306a\u3044\u5834\u5408\u3001\u307e\u305f\u306f\u5c11\u306a\u304f\u3068\u3082\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u4e88\u7d04\u3092\u53d7\u3051\u4ed8\u3051\u308b\u624b\u6bb5\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u4eca\u3053\u305d\u3059\u3079\u3066\u3092\u8a2d\u5b9a\u3059\u3079\u304d\u3068\u304d\u3067\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u77ed\u671f\u8cc3\u8cb8\u7269\u4ef6\u306e\u76f4\u63a5\u4e88\u7d04\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u7ba1\u7406\u3092\u5f37\u5316\u3057\u3001\u624b\u6570\u6599\u3092\u524a\u6e1b\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u4e88\u7d04\u6570\u3092\u5897\u52a0\u3055\u305b\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":3233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[118],"class_list":["post-762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vacation-rental-tips","tag-vacation-rental-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Direct Booking Websites Are Crucial for Short-Term Hosts<\/title>\n<meta name=\"description\" content=\"Unlock the benefits of a direct booking website for short-term rental. Increase control, reduce fees, and boost bookings for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hostex.io\/blog\/ja\/why-short-term-rental-hosts-need-direct-booking-websites\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Short-Term Rental Hosts Need a Direct Booking Website\" \/>\n<meta property=\"og:description\" content=\"Unlock the benefits of a direct booking website for short-term rentals. 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