Come far risaltare il tuo Airbnb e attrarre più prenotazioni?

“How to Make Your Airbnb Stand Out” is a must-know for every host today. Why? Because most listings look the same, and competition is fierce. With countless nearly identical options, guests scroll past dozens before choosing.

So, how can your property grab attention and win bookings?

In this guide, we’ll tackle this challenge head-on. We’ll break it down into two key areas and share actionable, real-world strategies to help you rise above the crowd.

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How to Make Your Airbnb Stand Out from the Competition?

The key to making your Airbnb unique is simple: give guests exactly what they want. Here’s how:

1. Creative Interior Design

Guests choose Airbnbs for special vacation experiences – they want relaxation and comfort. Create a distinctive style that transforms your space into their perfect getaway.

Your space doesn’t need to be trendy or quirky, but it must be spotlessly clean and comfortable. Consider every detail from the living room to the bathroom.

Protips:

• Use warm tones or style-appropriate colors for walls/furniture
• Add living plants and fresh flowers for photogenic vitality
• Display curated books and wall art to show your personality

2. Must-Have Amenities

Travelers want to enjoy life on the road. You don’t need butler service, just these essentials:

Let’s skip the exhaustive lists and concentrate on what really matters to guests.

• Luxury bed with premium pillows and linens (where guests spend most time)
• Plush towels (bonus points for bath sheets and bath mats)
• Quality toiletries (small investment, big satisfaction boost)
• Luggage storage + extra hooks (travelers live out of suitcases)
• Smart TV with streaming services
• Good coffee/water (skip snacks – guests rarely eat them)

3. Functional Essentials

Everything must work perfectly and be easily accessible. Stock quantities should match (or exceed) your occupancy:

Pet peeves to avoid:

• Sleeping 6 but only 4 dining chairs
• Tiny tables with inadequate seating
• Poor outdoor seating arrangements

Kitchen basics:

Oil, salt, pepper, cutting board, knives, pans, can opener, peeler, spatula, utensils

Often-forgotten items:

First-aid kit, chargers, universal adapters, disposable razors

4. Local Flair

This is why guests choose Airbnb over hotels – they crave authentic local experiences.

Ways to localize:

• Display vintage local posters/maps/art
• Use handmade pottery or woven rugs
• Share area guidebooks or framed historical photos

These touches create memorable stories and emotional connections with your space.

How to Get More Airbnb Bookings

Secondo Airbnb’s research of nearly 7,000 guests worldwide, the key factors influencing booking decisions: photos, descriptions, reviews, and pricing.

To rank higher in search results and attract more guests, you’ll need to optimize these elements strategically.

1. Eye-Catching Photos

When travelers scroll through endless options, photos make the first impression. Humans are visual creatures—if your images don’t grab attention immediately, guests will keep scrolling.

That’s why investing in high-quality photos is non-negotiable.

ProSuggerimenti:

• Deep clean and thoughtfully stage every room before photographing
• Capture each room systematically to highlight the property’s flow
• Create a stunning “Hero Image”, feature an attention-grabbing view, or a unique selling point
• Include well-composed shots of gardens, patios, or balconies
• Highlight special details like cozy bedding, stylish bookshelves, and premium amenities
• Consider seasonal appeal: Add winter snow scenes before Christmas bookings, for example
• Hire a professional: Their expertise in lighting and composition makes a huge difference
• Consider including people or pets to help guests imagine themselves there
• Use all 50 allowed photos—don’t hold back!

2. Detailed & Engaging Listing Description

While photos capture attention, your words tell the complete story.

A well-written description allows you to communicate subjective qualities that images can’t convey, giving you the perfect opportunity to highlight your property’s full advantages.

How to Write a Winning Description:

• Craft a compelling Airbnb title (e.g., “Seaside Escape w/ Free Parking”).
• Include must-know details: bedrooms, bed types, amenities, and neighborhood.
• Emphasize unique perks (stunning views, designer decor, prime location).
• Mention nearby attractions, restaurants, and shopping.
• Be honest! Overpromising leads to bad reviews.
• Write a warm host bio—personality builds trust.

3. Comprehensive Amenities

Guests actively filter search results to find properties that meet their specific needs.

Simply checking boxes in Airbnb’s amenities section isn’t enough – you need to thoughtfully describe what you offer.

Top Searched Amenities:

• Essential appliances: Air conditioning, washer/dryer, fully-equipped kitchen
• Convenient access: Smart locks, free parking, smooth self-check-in
• Sleep quality: Premium mattresses, high-thread-count linens, extra pillows
• Outdoor living: Private garden, pool, barbecue facilities
• Entertainment options: High-speed WiFi, streaming services, board games
• Thoughtful touches: Quality toiletries, universal chargers, emergency supplies

4. Implementing Pricing Strategies

Your strategia di prezzo directly impacts both your Airbnb search ranking and booking rates. Getting this right requires careful consideration and ongoing adjustment.

Professional Pricing Tactics:

• Conduct thorough market research: Regularly analyze comparable listings in your area
• Attract early bookings: Offer limited-time discounts to build your review history
• Maintain price transparency: Avoid unexpected fees that might deter bookings
• Encourage longer stays: Offer weekly and monthly discounts to improve occupancy
• Stay dynamic: Adjust for seasons, local events, and market fluctuations
• Leverage technology: Consider using professional pricing tools like Pricelabs or Rategenie

5. More 5-Star Reviews & Higher Ratings

There’s absolutely no question about it – the vast majority of potential guests will carefully read through your reviews when deciding which Airbnb to book. These reviews serve as social proof and can make or break a booking decision.

We’ve previously published an in-depth article sharing “Proven Strategies to Earn More 5-Star Airbnb Reviews.“

Rather than repeating all that content here, let’s focus on something equally important that many hosts overlook: Negative reviews also present a golden opportunity to showcase your professionalism as a host.

When you receive critical feedback, your response matters just as much as the review itself. This is your chance to demonstrate to future guests that you genuinely care about their experience and are committed to continuous improvement.

How to Professionally Respond to Negative Reviews:

1. Always Start with Gratitude:

“Thank you so much for taking the time to share your feedback. We truly value all guest input as it helps us improve.”

2. Acknowledge the Issue & Share Your Solution:

“We’re genuinely sorry to hear the bed didn’t meet your comfort expectations. Since your stay, we’ve upgraded all mattresses and added premium mattress toppers to ensure future guests enjoy perfect sleep quality.”

6. Mastering Guest Communication

Responding quickly to guest inquiries shows you’re a professional host who provides excellent service. Airbnb rewards this behavior by:

• Improving your Airbnb search ranking
• Increasing your chances of earning the Distintivo preferito dagli ospiti O Superospite status

If managing messages becomes challenging, Hostex can help by automating 90% of your communications while maintaining a personal touch. The system handles:

• Instant replies to all inquiries (100% response rate)
• Booking confirmations with check-in/out details
• Pre-arrival messages with property information
• Check-in day instructions
• Follow-up messages during the stay
• Check-out reminders
• Thank you messages after departure
• Review reminders if no feedback after days

7. Listing on Multiple Platforms

In the vacation rental industry, each OTA attracts distinct traveler demographics.

By listing your property across multiple platforms, you dramatically expand your potential guest base and booking opportunities.

Key Platforms and Their Audiences:

• Airbnb: Guests seeking unique stays with local character
• Prenotazione.com: Business travelers and families prioritizing reliability
• Vrbo: Groups and families needing spacious, amenity-rich rentals
• Expedia: Travelers booking bundled trips (flights + stays)
• Casalingo: Social travelers who prefer shared spaces
• Agoda: Budget-conscious guests from the Asia-Pacific region
• Google Affitti Vacanze: Guests searching by specific locations or features on Google

Each platform connects you with distinct guest demographics, making multi-platform listing a smart strategy for any host.

With Hostex, there’s no need to worry about added management complexity. Our tools streamline all your listings – calendars, messaging, bookings, pricing, and reviews – in one centralized dashboard, delivering single-platform simplicity with multi-platform reach.

In this guide, we’ve shared 11 practical tips to make your Airbnb stand out – all proven strategies that real hosts can implement, not just theoretical advice.

Remember, how to make your Airbnb stand out isn’t about massive overhauls – it’s about making smart, guest-focused improvements that add up over time.

The best approach? Start small. Select 2-3 methods that suit your property, apply them consistently, and you’ll begin seeing real results.