OTA platforms like Airbnb, Vrbo, and Booking.com are useful for newbie vacation rental hosts. With billions of travelers booking accommodations through OTAs, you can imagine the potential number of prospective guests. The best part is that you don’t need to invest heavily in infrastructure or technology – simply listing your property is enough.
However, more and more hosts are realizing that they have become overly reliant on these OTAs, which can pose certain issues. For more professional hosts or property managers, having their own vacation rental direct booking website might just be the secret sauce for business success.
According to VRM, direct booking accounted for over 30% of total bookings in the first half of this year, and these direct bookings even contributed to approximately 50% of profits for hosts!
So, if you’re thinking about taking your vacation rental game to the next level, it might be a good time to seriously consider setting up your very own direct booking channel!
Hostex’s automated vacation rental management system enables you to create your own direct booking website with zero coding required. How cool is that? Plus, there are no commissions or sneaky extra fees involved. Start your free 15-day trial with Hostex today and get ready to rock your vacation rental business like a pro!
What is a direct booking website?
The reason we’re discussing this seemingly simple question is to ensure we’re on the same page.
A short-term rental direct booking website is a personalized online platform for vacation rental hosts and managers. It allows hosts to cut out all those relying solely on online travel agencies (OTAs) and their fees and restrictions.
With a direct booking website, hosts can showcase their properties, set their own rental dates and rules, and communicate directly with potential guests. They have complete control over the booking process and property management.
Why do you need a vacation rental direct booking website?
The benefits of utilizing a short term rental direct booking website for your properties are simply incredible, you have the tools to take your business to new heights. Let’s dive in and explore these exciting benefits direct booking website!
1. Greater Control
If you’re a short term rental property owner who solely lists properties on OTAs, you may feel like you have little control over various aspects: exposure opportunities, booking terms, brand image, and even customer relationships are all determined by the OTA.
Moreover, when it comes to disputes, OTAs increasingly tend to support guests, leaving vacation rental hosts with limited support and few choices.
However, having your own direct booking website changes the game entirely. The control is firmly in your hands. You can establish your own brand image, set your own cancellation policies, access all guest information, and have complete control over every penny you earn.
This allows you to reduce reliance on third-party booking platforms, empowering you to independently manage your properties and hence increase bookings.
2. Avoid Platform Commissions
Let’s face it, OTAs are not charitable organizations. They rely heavily on commissions to sustain their operations. Some platforms charge hosts a significant 15% to 20% fee, resulting in significantly higher costs for bookings made through them.
Some may impose a lower 3% commission on hosts but guests have to pay fees ranging from 12% to 14%, this means that guests end up paying more for accommodations while their income decreases.
However, with a direct booking website, you won’t have to deal with these troubles at all. Hostex provides you with the necessary tools to create your own website without charging any commissions. This means you can save 15% to 20% on OTA booking fees with every reservation.
Think of the possibilities—reinvesting those savings, strengthening your brand and reputation, all while keeping every penny of profit to yourself.
3. Competitive Pricing
Pricing your properties on OTAs is a delicate balancing act. To gain a competitive edge, you can’t set prices higher than your rivals, yet you must consider the impact of commissions, which prevents you from going too low. It’s a challenging tightrope to walk.
However, with a short term rental direct booking website, you’re free from these constraints. You can offer lower nightly rates, and attractive discounts, and enjoy higher profit margins without worrying about commission fees. Isn’t that amazing?
4. Increased Repeat Guests
Professional vacation rental hosts understand the importance of repeat guests. They are reliable sources of business, helping to increase occupancy rates effectively, and even serve as advocates for your property. While OTAs excel at attracting new customers, they often lack the ability to attract repeat guests.
Having a direct booking website allows hosts or property managers to easily access valuable operational data and guest information. This enables the establishment of strong customer relationships and the implementation of more flexible marketing strategies. As a result, more guests have the opportunity to book your short term rental property again.
Furthermore, statistics show that 65% of guests prefer to book through a direct booking website, especially when they are repeat customers. They are well aware that booking through OTA platforms often comes with higher costs. When you offer more competitive prices through booking sites, why wouldn’t they take advantage of the opportunity?
5. Enhance Your Brand with Direct Booking Website
Establishing a recognizable brand and earning the trust of the community are crucial for your business. However, listing your property solely on OTAs can weaken your brand presence. Think about it: when a guest books your vacation rental through Airbnb, what they primarily remember is Airbnb itself, not your unique brand.
However, with a direct booking website, your brand takes center stage. You can showcase your brand information according to your needs, boosting brand awareness and loyalty. By delivering exceptional guest experiences, you ensure that guests remember your brand and know where to find you when they decide to book again.
6. Access to the Long-Term Rental Market
According to VRMintel’s statistics, the longer guests stay, the higher the revenue potential. However, OTA platforms primarily attract short-term bookings as they are designed to cater to travelers seeking flexible accommodation options for short stays.
On the other hand, having a direct booking website allows you to attract more guests who are looking for longer-term stays. By encouraging extended bookings, you can reduce operational stress as a vacation rental host, minimize the chances of vacancies, and ultimately increase your profits.
Should you give up on OTAs then?
Absolutely not. OTAs are an essential part of your business and can always bring in new customers. This situation is not likely to change anytime soon. They put your short term rental out there for the world to see.
What we’re saying is that by starting to take direct bookings through your own booking sites or through social media channels, your business can become more profitable and flexible.
So, if you don’t have a direct booking website yet or at least a way to accept bookings through social media, now is the time to set it all up!
How to Build a Direct Booking Website for Your Vacation Rental Business?
If you’re eager to start receiving direct bookings and currently don’t have a website of your own, building one will be a critical step. While you might have a few informal reservations handled through cash payments and manual date blocking, it’s not recommended.
Such informal booking methods can make your short term rental appear unprofessional and lack secure payment options. To establish a secure and professional online presence, you need a direct booking website.
Unless you’re an expert in web design, we recommend using a direct booking website builder that offers pre-designed templates. Having a poorly designed and non-functional website can be worse than not having one at all. Your booking sites reflect your short term rental business, so it’s essential to make it look as professional and presentable as possible.
Fortunately, creating a well-designed and fully functional one doesn’t have to be complicated. Choose a property management company specifically aimed at vacation rental, like Hostex.io, which provides easy-to-use tools for creating your direct booking website.
Hostex’s direct booking website builder
Hostex offers a direct booking website builder specifically designed for vacation rental businesses. Instead of starting from scratch, our website templates simplify the design, organization, and formatting process. You can easily upload your content and pictures and set up connections to booking portals, payment gateways, and more.
We have gone into detail about some really effective strategies for running a direct booking website in our previous blog. By putting those strategies into practice, you can actually find success in your vacation rental business. It’s pretty cool, right? So, don’t hesitate to give them a try and see how they work for you!
